That Specific Name…Why?

Me and a mate have had our newly started firm (Luciti, website) for a couple of months now. We run it as a hobby at the moment, because of the exams that we both enter these days…I’m hopefully graduated at June the 28th, no big deal

Anyway, we’ve had a lot of trouble conercning the name. We don’t think “Luciti” associates with the right things. Therefore we’ve several times tried to come up the a new innovative name, but domains are taken, god dammit! I hate it…

We’ve thought about the meaning of our firm’s name, and we’ve concluded that the name doesn’t matter, when we aren’t bigger than we are. The attention our customers pay to the name is slight.

If we (hopefully) grow big some day, we’ll be able to change the name before this happens. The most important thing (As Guy Kawasaki points out in “The Art of The Start“) is to get started. Start doing something, don’t get stuck by the name, come up with some random name, it doesn’t matter what it is, as long as it isn’t something ridiculous. Go get started!

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If you really want to find a perfect name from the beginning, I can only recommend this guide. Michael McDerment shares several strategies and tips on how to come up with a name for your business or whatever. Happy naming!