The Market Thoughts… [#2]

As a continuation on last “The Market Thoughts…[#1]“, I realized another thing at “The Market”.

As I was standing there, selling fruit, I got asked hundreds of times where the fruit came from. When I told the customer that the tomatoes were from the Netherlands, the/she always said something like: “From the Netherlands? Well I don’t want tomatoes then…they use poison…” - Okay? How could they be so sure of that just because it’s legal in the Netherlands, in some areas, to use poison?

People do always have prejudices about something! Maybe they’ve heard a rumour, read an article, heard something from a friend, which creates an unsubstantiated opinion about something (or anything).

So? Does your product in some way relate or associate, with some kind of common prejudice or rumour? If so, you might need to brand and market your product in a different way.

Instead of selling tomatoes from the Netherlands, I could have chosen to sell tomatoes from Denmark. That’s a question of price and research.

SUM: It is a good idea to test your product in your target audience, and by that a good idea to know your target audience, before you take off! Remember that…research, research, research…