The Market Thoughts… [#3]

In this third part of “The Market Thoughts”, I want to throw light on the effect of giving your product away for free. At the market where me and my family sold fruit and vagetables, we let people taste our goods.
My two Uncles and I shouted day and night: “Free tastes!…Your welcome to try our cherries, grapes and peas!” , by that people came to our booth and tried out some of the fruits.
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More than 80% of those who got a free taste (of fresh’n'lovely fruit, who will not buy that?) bought something. I’d, before the market, heard that it should increase your sales to give away your product for free, but I was amazed of the effect of it! If we hadn’t let people taste our products, and if we hadn’t yelled day and night about our sweet offer, those hungry customers would never had bought anything…
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Point is? Let people taste, try and use your product before they buy it. Some will refuse it (of cause), but the outcome of such a free offer is huge! Not only do you increase your sales, but people will start talking about your product! Everybody wants something that’s free, and when they’ve discovered how sweet your product is, they’ll probably buy it!
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(Of cause it depends of which kind your product is, CAN you give it away? CAN people taste/try it? can YOU affort to give it away?)
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This is a well-known marketing-method. One of those who talks about it now and then is Seth Godin, a world famous marketer. If you don’t know Seth Godin, you’re out! He has written a couple of great and inspiring books, definitely worth reading!
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