SETH GODIN and the PURPLE COW
Seth Godin, a well known marketing guru of the 20st century, is talking about his theory on marketing in this talk. I’ve read “Unleashing the Ideavirus” and “Purple Cow”, both by Seth, and they’ve been very useful! I cannot recommend enough that you read, books by Seth, especially “Purple Cow”, it’s a wonderful piece of art! 
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In this talk, he summarizes the idea of “Purple Cow”, and you should probably get the point. Be remarkable!
If you want to know more about Seth? You can visit his website or his quite interesting blog.
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