The Market Thoughts… [#1]

Time has passed and I haven’t had the time for a post before now. Sorry for that…
Anyway, last weekend I went to one of Denmarks biggest markets. It’s a family tradition that we, every year, travel to this market and sell fruits and vegatables. Actually it was our 20th anniversary this year, hell yeah! It’s fun because it isn’t something I do every day Variation is good!

When we had set up the booth and were ready for the fruits to be sold, I tried to get a whole picture of the booth and discovered that some of the melons looked rather not attractive because of the packaging (Picture #1). I asked “the boss” (My grandfather, 63) if we should unwrap them, to which he answered: “No, the trick is to sell packages of 3″…ye? but couldn’t we do that if the melons were unwrapped?
I unwrapped the melons without his permission and made them look more attractive than before (at least in my opinion ;)) (Picture #2).

Pitcure #1 Picture #2
Melons, wrapped. Melons, unwrapped.

So…what do I want to point out? I want to make you think of how your product is seen by other people. Is it “wrapped” in something that makes it look more unattractive than if it wasn’t wrapped? (so to speak). What can you do to make your product look more attractive? Think about the possibilities you have according to the presentation of your product. In many cases it’s not that complicated I think…

Want to share? These icons link to social bookmarking sites where readers can share and discover new web pages.