Marketing
the SMART is smart
This is a post about finding and utilizing a need…
Some weeks ago I went to Hamburg in Germany. I was there for a week, and I enjoyed to see how a society, which in some way is like mine, differently solved problems and obstacles. E.g. it is inspiring for me to see how Germany manage [...]
Creative ads! [#2]
This post is sequel to another “Creative ads!”-post I did some weeks ago.
Like in the last ad-post, I love this kind of advertising! It is so remarkable in its own way that everyone notice it. I don’t think it matters if these ads are targeted to a special audience or not, everyone can see the [...]
Please, Flip the Coin!
Being an expert isn’t enough, you have to be able to deliver your knowledge in the right way!
Though I thought it was common sense, I still experience people who doesn’t know how to hand over their message correctly. It’s probably an endless discussion on how to deliver information, but I think it all comes back [...]
Understanding variability!
Are you marketing your product to the whole world? STOP IT!
You are not allowed to be universal…
Malcolm Gladwell, an english writer and author, talks in this TEDtalk about the understanding of variability in this world! A talk I think is a must if you are a salesman, marketer, advertiser or a simple human being.
When you [...]
What is your websites target audience?
This discussion learned me a lot of things. Some of the comments which have been posted there are of a great value to me, because they are well argued and well considered. You should check it out…;)
The discussion also made me conclude that you, as a webdesigner, need to determine what the target audience to [...]
The Market Thoughts… [#4]
Well… I think this might be the last market thought (it all started here…) this year :)…And again, it is about how you represent and market your product to the world around you. When I stood, selling my fruits all day long, I thought of many unforgetable things. I mean, when you’re standing there, watching [...]
Creative ads!
Some of you have probably seen a couple of these before. But everytime I see them, I wish that ads like these were expressed in my environments (Denmark)…unfortunately they are not
This is very innovative thinking, and I think some of these ads are very inspiring in the way they use their surroundings. It just [...]
SETH GODIN and the PURPLE COW
Seth Godin, a well known marketing guru of the 20st century, is talking about his theory on marketing in this talk. I’ve read “Unleashing the Ideavirus” and “Purple Cow”, both by Seth, and they’ve been very useful! I cannot recommend enough that you read, books by Seth, especially “Purple Cow”, it’s a wonderful piece [...]
The Market Thoughts… [#3]
In this third part of “The Market Thoughts”, I want to throw light on the effect of giving your product away for free. At the market where me and my family sold fruit and vagetables, we let people taste our goods.
My two Uncles and I shouted day and night: “Free tastes!…Your welcome to try our [...]
The Market Thoughts… [#2]
As a continuation on last “The Market Thoughts…[#1]“, I realized another thing at “The Market”.
As I was standing there, selling fruit, I got asked hundreds of times where the fruit came from. When I told the customer that the tomatoes were from the Netherlands, the/she always said something like: “From the Netherlands? Well I don’t [...]
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