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the SMART is smart
This is a post about finding and utilizing a need…
Some weeks ago I went to Hamburg in Germany. I was there for a week, and I enjoyed to see how a society, which in some way is like mine, differently solved problems and obstacles. E.g. it is inspiring for me to see how Germany manage [...]
Creative ads! [#2]
This post is sequel to another “Creative ads!”-post I did some weeks ago.
Like in the last ad-post, I love this kind of advertising! It is so remarkable in its own way that everyone notice it. I don’t think it matters if these ads are targeted to a special audience or not, everyone can see the [...]
What is your websites target audience?
This discussion learned me a lot of things. Some of the comments which have been posted there are of a great value to me, because they are well argued and well considered. You should check it out…;)
The discussion also made me conclude that you, as a webdesigner, need to determine what the target audience to [...]
The Market Thoughts… [#4]
Well… I think this might be the last market thought (it all started here…) this year :)…And again, it is about how you represent and market your product to the world around you. When I stood, selling my fruits all day long, I thought of many unforgetable things. I mean, when you’re standing there, watching [...]
SETH GODIN and the PURPLE COW
Seth Godin, a well known marketing guru of the 20st century, is talking about his theory on marketing in this talk. I’ve read “Unleashing the Ideavirus” and “Purple Cow”, both by Seth, and they’ve been very useful! I cannot recommend enough that you read, books by Seth, especially “Purple Cow”, it’s a wonderful piece [...]
The Market Thoughts… [#3]
In this third part of “The Market Thoughts”, I want to throw light on the effect of giving your product away for free. At the market where me and my family sold fruit and vagetables, we let people taste our goods.
My two Uncles and I shouted day and night: “Free tastes!…Your welcome to try our [...]
The Market Thoughts… [#2]
As a continuation on last “The Market Thoughts…[#1]“, I realized another thing at “The Market”.
As I was standing there, selling fruit, I got asked hundreds of times where the fruit came from. When I told the customer that the tomatoes were from the Netherlands, the/she always said something like: “From the Netherlands? Well I don’t [...]
The Market Thoughts… [#1]
Time has passed and I haven’t had the time for a post before now. Sorry for that…
Anyway, last weekend I went to one of Denmarks biggest markets. It’s a family tradition that we, every year, travel to this market and sell fruits and vegatables. Actually it was our 20th anniversary this year, hell yeah! It’s [...]
Choose Your Audience Carefully
I’ve been working on several projects the last couple of months. One of these projects is an internet radio, United Dj’s Radio (website).
At the beginning we didn’t know anything about the running of a radio, so we’ve made a lot of mistakes during this period of time. One of the big mistakes we did was [...]
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